Understanding SERP In Terms Of SEO
SERP stands for 'Search Engine Result Pages', and can be explained as -the pages shown as a result of the query by a searcher, displayed on search engines like Google and Bing. The results show the top 10 sites which have a higher CTR (Click-Through Rate) and sponsored ads on the first page. These links have the content related to the keywords you searched for. Web Click India provides astounding SEO Services In Delhi and our team works hard to put the clients' website on the first page of the search results.
Components Of SERP:
There are three essential components of Search Engine Result Pages and they are as follows:-
- Keyword - The SEO keywords play an important role in the ranking of the website. There are several words that make the visitors find your website and are used inside the content of the site or in Meta Tags. Hence, when a person searches for the specific keyword, the site with that word will be visible on the first page.
- Organic Results - These are the visible results that are seen when a related keyword is searched for. External factors such as backlinks and social media promotions play an important role in increasing the ranking.
- Ads - These are the sponsored results that are shown after a search is made. The search engines make sure that the promoted site is displayed on the top ranking when the targeted keyword/keywords are searched.
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